LightMix Design Studio Blog

How to optimize Facebook and LinkedIn lead generation campaigns.

September 16, 2019

Through a lengthy and expensive process, many businesses come to realize that it is vital to run multi-channel marketing campaigns that rely on search and social media. Advanced targeting capabilities of Facebook and LinkedIn allow marketers to narrow down promotion to right audience and run more test campaigns. However, we still find that many organizations rely on the organic traffic from social channels and are not using tools available in Facebook and LinkedIn to run effective lead generation campaigns. Even when the tools are used, lead forms are not used efficiently, which leads to poor campaign results. Common mistakes Here are common mistakes that happen…

Explainer video design with time-lapse animation

March 15, 2019

With recent growth of popularity of video content on social media, there are numerous options for marketers to create engaging content for promotion of products and lead generation. Explainer videos are not new and many organizations use them as part of their product sales cycle on ongoing basis. There are many ways to approach the design of explainer videos. There are numerous tools such as Doodly.com and Videoscribe that allow users to create cartoon-like animations based on clip art or source artwork imitating the effects of drawing. In general tools are effective to achieve some result and will work for some…

Financial website design and UI design for InFilings

November 11, 2018

Financial website design, naming, branding, identity and user interface and user experience design for InFilings, SEC filings research and analytics platform by InsiderScore. LightMix further extends our financial website design portfolio with InFilings. Project includes financial services UI/UX as well as marketing website, logo an identity for groundbreaking analytical application allowing institutional investors analyze SEC filings with great accuracy and tracking capabilities like never before. It includes variety of proprietary screening, prioritization and tracking tools to deal with great amounts of financial data. http://www.infilings.com

Downsides of using locked-in proprietary hosted platforms for web development

November 6, 2018

When developing web applications, organizations are often presented with a challenge of selecting between custom development or development based on proprietary hosted platform. While development based on proprietary hosted platform may seem like a viable option with potential advantages (like comparatively stable platform, availability of pre-built modules or plugins), it also has very serious long-term downsides that need to be carefully considered. Long-term downsides and considerations 1. Web system will not be portable, client will be locked into a proprietary solution 2. Possibly higher cost and longer development timeline (or functionality trade-offs) as certain desired functionality may be beyond existing capabilities…

Firstshare website redesign

May 1, 2018

LightMix released second generation of FirstShare.com extending our portfolio of financial website design with website connecting individual investors with corporate Direct Reinvestment Programs (DRIPs). LightMix completely redesigned user experience and UI and updated and expanded website functionality (custom back-end application) which includes user registration and users’ management, multi-level free and paid membership, user accounts management, referral service for DRIPs, and Admin panel for managing system settings. http://www.firstshare.com/

Maximize effectiveness of lead generation campaigns

September 18, 2017

How to maximize effectiveness of lead generation campaigns. We are often asked what would you recommend us to do with our website to improve its conversion. Not all sites are the same, but the process for creating well-performing page that delivers leads can be similar no matter your industry. When your organization relies extensively on PPC advertising, it is critical to have your website, landing pages optimized for best performance following best practices and basic logical and design rules. Website vs Landing Page Many times we see websites used as destination for PPC traffic. This is by far the easiest…

Website redesign for Sweet Futures Commodities Brokerage

June 19, 2017

LightMix redesigned marketing website for commodities and futures brokerage Sweet Futures. Website is built in wordpress and includes detailed information about trading platforms, brokers advantages, opening account and lead generation components. http://www.sweetfutures.com/

Blog

How to optimize Facebook and LinkedIn lead generation campaigns.

Explainer video design with time-lapse animation

Financial website design and UI design for InFilings

Downsides of using locked-in proprietary hosted platforms for web development

Firstshare website redesign

Maximize effectiveness of lead generation campaigns

Website redesign for Sweet Futures Commodities Brokerage

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