LightMix is proud to announce the launch of a newly rebranded, redesigned, and fully rebuilt website for Michelbach, a premier furniture store in Old Town Alexandria with a rich history dating back more than a century.
Originally established in 1904, Michelbach—formerly known as Creative Classics—has been a trusted name in Alexandria for generations. Following a recent change in ownership, the store embraced a full rebrand, reviving its historic Michelbach identity and reinforcing its legacy as a destination for high-end, timeless furniture.
To support this transformation, Michelbach partnered with LightMix to create a modern digital experience that reflects the brand’s heritage while positioning it for the future. We designed and developed a custom WordPress website with a WooCommerce-powered product catalog, delivering a fresh, on-brand user experience that highlights Michelbach’s craftsmanship and curated collections.
A key part of the project included the migration of over 1,200 products from a former proprietary system to WooCommerce—replacing a limited, inflexible platform with a modern scalable and easy-to-manage solution. The result is a responsive, user-friendly website that combines storytelling, history, and commerce, helping Michelbach connect with new customers while honoring its roots in Old Town Alexandria.
Looking ahead, LightMix will continue its partnership with Michelbach by providing ongoing maintenance and support services as well as extending the website with full e-commerce functionality, enabling customers to seamlessly browse, select, and purchase products online.
