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Marketing eBook design, developing effective eBooks improves lead generation

September 6, 2013

Developing effective marketing eBooks boosts lead generation and conversion. (Recent examples of our eBook design) Many organizations fail to recognize effectiveness of well-designed marketing eBooks. Over past 10 years concept of eBooks evolved from something people read on their kindle to important asset targeting lead generation with fast bits of critical data and call to action. It is important to realize value of a short well-organized promo material which allows to grab the users’ attention when they are conducting research. More and more visitors of websites target narrow subjects looking for specific data, value added content rather then general information….

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Content Management System Comparison

August 31, 2013

Content Management Systems Comparison Tips Content management system comparison is a very important task, often misguided by not fully understanding production cycle, hidden long term costs and other factors. Usual choice before development team and a client is selecting open source and customizing it vs custom CMS application. Custom CMS applications are proprietary and tie hands for the client. Open source systems are bulkier, and do not work well for very specific tasks. Typically smaller to medium size websites are opting for open source with more complex systems being built on proprietary platforms. Comparison between the content management systems can’t…

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Avoiding costly print production and graphic design mistakes

July 26, 2013

Common mistakes in print and production process. Many designers with web design expertise are inexperienced in print production and lack understanding print process to design consistent visual system which includes web and print products. One of common mistakes is in hiring one firm to design branding and identity, while retaining another for website and third print marketing campaign. This approach is quite common and seemingly caries lower cost. In fact, cost can be as much as 100-200% higher or more compared to hiring one group with expertise in all areas. Moreover, mistakes are common and require project management by the…

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Why crowdsourcing design work is a bad idea

July 22, 2013

Why crowdsourcing design is a very bad idea for any organization. Saving a dollar is great. But when it comes to saving on professional service, saving cost on retaining freelance CPA, freelance doctor, or freelance attorney would look silly to most. In the past years a growing number of crowdsourcing sites and sites that promote spec work – speculative work – work where people compete in order to get paid – grown to allow clients redefine how much they want to spend on creative projects and trying to fit into minimum budget while retaining maximum scope of work. This approach…

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When it is time to refresh brand identity

July 17, 2013

When it is time to refresh your brand identity. Many corporate brands require redesign due to many reasons including change of direction, name change, time in business, product changes and administrative reasons. Deciding when to change existing brand identity and when to venture into redesign is important. Quite often marketing team develops elaborate transition strategy and decide to implement change of branding slowly and strategically. To help identify when your old brand will no longer support updated business initiatives use the following basic questions: Does my current brand carry attributes to support current lineup of products? Is current messaging still…

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Improving your landing page conversion rate

July 12, 2013

How to improve your landing page conversion rates. Out of ten landing pages, nine will have poor conversion rate on average. Finding the best performing combination takes substantial amount of effort and investment. One of key elements lost during the process is time, leading to loss of sales. Analysis of the performance based on limited amount of information becomes critically important. Following these simple steps to determine performance deficiencies of your landing pages Check to see if you forgot to eliminate links that can take user off the page to other parts of your website. Quite often, landing pages are…

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Top ten reasons to invest into website redesign

July 4, 2013

Top ten reasons why your organization will benefit from redesign of your website. If you are considering upgrading a website, you may be challenged by time it will take, cost, commitment, right personnel, disruption of current business. Why fix it if it ain’t broken? Over past three to five years, if your website hasn’t been upgraded you are missing out on number of very important technological changes which start to affect usability, performance and search engine ranking leading to gradual decrease in leads and conversions. What factors contribute to this? Technology updates and especially search engine algorithm changes, make content…

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