Web Technologies and CMS

Downsides of using locked-in proprietary hosted platforms for web development

November 6, 2018

When developing web applications, organizations are often presented with a challenge of selecting between custom development or development based on proprietary hosted platform. While development based on proprietary hosted platform may seem like a viable option with potential advantages (like comparatively stable platform, availability of pre-built modules or plugins), it also has very serious long-term downsides that need to be carefully considered. Long-term downsides and considerations 1. Web system will not be portable, client will be locked into a proprietary solution 2. Possibly higher cost and longer development timeline (or functionality trade-offs) as certain desired functionality may be beyond existing capabilities…

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Problems outsourcing SEO offshore

January 5, 2014

Is relying on SEO offshore consultant a good idea? Think again. We all see lucrative pricing and constant bombardment of spammy offshore SEO offers. No decent SEO company will resort to spamming customers. Despite the obvious too-good-to-be-true proposals, many still consider them part of their SEO strategy. In reality, outsourcing SEO offshore is a dangerous endeavor poised with a lot of risk and at best delivering marginal, not long-lasting result. In recent months, after Penguin updates in Google, SEO requires more and more content marketing and social media as well as building overall value of the website. Most offshore SEO companies…

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Not provided Google Analytics – how to extract the data

September 21, 2013

Extracting and interpreting the data from “not provided” keywords New rise of “not provided” is causing a lot of headaches for many marketers and website owners. This article describes a simple and effective method of how to dissect Analytics data and get to the bottom of the “not provided”information. Initial data for those not familiar with the “not provided” in Google Analytics issue. Google stopped allowing website owners to view all data on keywords used to reach the website due to privacy issues. Ironically, this is not the case with paid advertising data… Website owners seeing more and more of…

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Marketing eBook design, developing effective eBooks improves lead generation

September 6, 2013

Developing effective marketing eBooks boosts lead generation and conversion. (Recent examples of our eBook design) Many organizations fail to recognize effectiveness of well-designed marketing eBooks. Over past 10 years concept of eBooks evolved from something people read on their kindle to important asset targeting lead generation with fast bits of critical data and call to action. It is important to realize value of a short well-organized promo material which allows to grab the users’ attention when they are conducting research. More and more visitors of websites target narrow subjects looking for specific data, value added content rather then general information….

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