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Content development strategy and ideas

June 30, 2013

Content development strategy, tips and ideas. Ongoing changes in search engine algorithms made old strategies obsolete and relevant and engaging content becomes crucial in improving SEO for any business. Development of quality and sticky content making your organization a valuable resource of industry-specific information is a great strategy to gain more credibility with users and search engines. Developing valuable content vs spamming Many outsourced SEO services deliver volume and low quality. A systematic, professional and thoughtful approach to creation and improvement of your content is a must. Positioning organization as a leader in a field is not always easy to…

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Top branding and identity challenges

June 2, 2013

Branding is far wider then business identity and involves actual user experience of your organization brand, products, services, personnel, support etc. When user experience is taken into account, branding and marketing strategy will help develop business. What are top branding challenges organizations face today? Catching up with technology Many organizations continue allocating smaller share to digital media despite changes in trends, user behavior and different requirements then 10 years ago. Understanding how users interact with brands today is critical in developing overall communication strategy. Same approach that worked over past 25 years will not work, should be modified to utilize…

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Importance of color and shape, from designers point of view

May 24, 2013

One of the most difficult and easiest at times decisions that designer has to resolve is usage of color and selection of shape of an object when doing website design and graphic design. Different colors and shapes mean different things, help or distract user from understanding subject of an article, promotion, brand or whole website. In eyes of a client, selection of colors or shapes usually is a subjective choice based on some science, but mostly intuition. Designers, especially experienced ones, do this selection automatically, based on expertise and experience. Often, this needs to be revisited and can be one…

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Email newsletter templates and email newsletter design

May 15, 2013

Email newsletter design tips One of primary methods of outbound marketing is email campaign. When designed, written and structured correctly, email promotion will produce very good return on investment. It is important to understand what key factors should be considered when planning and implementing effective email campaign. Develop email marketing plan This means you need to develop a workflow of email communication, determine where emails are obtained, contact possible email rental services and decide which email newsletter distribution service you will use. Design a conversion system In email communication, similar rules apply as in many other media. Users will not…

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Evaluate website for invisible problems which can affect performance

May 4, 2013

Evaluate your website performance. Avoid falling a victim to invisible threats. There are many problems hidden form inexperienced view, which can cause long-term pain for the website and their owners. Think of it as a patient, with an unknown illness, and only way to find out is when it is too late and it is time to go to ER. Similarly, taking care of a website, while it is still operating well, is important to prolong its’ lifespan. At the same time, it is not a good idea to try to extend it too long, as it becomes stale and…

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Building stronger brand by building trust

April 27, 2013

Build stronger brand and get more leads by building trust with prospects. One of the most common problems of marketing new or even established services or products is in making incorrect assessment and assuming that customer can trust you. Trust, by itself, is nothing other then branding asset, which is acquired over long period of time. The lack of exposure of brand to a particular group of users usually means a lack of trust, which must be overcome with a new prospect. Typical challenges which many businesses face are in prioritizing efforts and budgets. Sometimes, building confidence lags behind after…

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Optimize your lead generation pages following these three strategies

April 19, 2013

Optimize your landing pages on your website following these three simple strategies. We designed hundreds of different successful landing pages and often hired to create full campaigns or optimize existing landing pages and all customers struggle with the same issues when it comes to how to better present their offering to the end customer. It’s not easy to formulate the offer, it’s even harder to ensure that leads that come from landing pages convert to customers at good rate. Unfortunately, the dark truth of confusion marketing industry is in not bringing long term customers, but rather going after statistical success….

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