Blog

Website Design for Bethesda, Maryland, Eye-Tracking AI Software Company

January 25, 2024

HarmonEyes, a leader in eye-tracking AI technology, engaged LightMix for a rebranding campaign including the design and development of their new marketing website, for the 2024 Consumer Electronics Show (CES).

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Corporate video series design and production

October 23, 2023

LightMix provided NICE Actimize with ongoing motion design support among other design services. Our video series is executed consistently with the branding of the organization and supporting messaging for multiple lines of business.

Complex business concepts are difficult to explain in a short period of time. With the help of extended videos businesses can capture users’ attention and focus on the solution benefits and details.

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New website launch for Advanced Technology Applications, an enterprise data solutions company.

September 21, 2023

Corporate website redesign for Advanced Technology Applications, ATA, a Government IT contractor and enterprise data company.

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National Oceanographic And Atmospheric Administration (NOAA) partners with LightMix for ongoing graphic design services.

July 14, 2023

NOAA turned to LightMix to support its bi-annual Leadership Competencies Development Program. We were tasked with redesigning graduation materials including programs, brochures, and other materials.

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Developing an efficient strategy for rebranding a nonprofit organization.

April 7, 2023

We often come into a project when nonprofit organizations are in the process of rebranding and need to improve their overall image, not just the website. The reality is that nonprofits operate in a space where they have to figure out a way to balance their social mission with the need to remain financially viable. To do this effectively, they must have a strong brand and brand strategy that resonates with all parties including donors, volunteers, and the community they serve. Having a strong brand presence across various channels helps a nonprofit differentiate itself from others in the same space,…

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Marketing during a recession

Marketing During a Recession: Building Resiliency in Your Strategy

March 19, 2023

As we continue to face economic uncertainty, businesses must take proactive measures to survive during a recession. One key strategy for organizations is to implement a multichannel marketing approach. One that relies on high-quality creatives produced consistently and with due attention. Multichannel marketing involves using a combination of various channels to reach customers, including email, social media, direct mail, and more. By diversifying their marketing efforts, organizations can increase their audience reach and can connect with customers through multiple touchpoints. This leads to better customer satisfaction and improved brand recognition with more leads. However, simply using multiple channels is not…

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7 Tips on Using Social Media for B2B Companies.

January 22, 2023

Social media is a great tool for companies looking to reach new clients and build relationships. However, B2B companies often have different goals, and audiences compared to B2C organizations. All this makes the use of social media much more challenging – to know how to use social media effectively and when to use it. In this post, we will go over some basic points about using social media that can help your business get better leads and better results. Why is Social Media Important for B2B Sector? Seven Tips for Best Results: 1. Understand your target audience The first step…

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