Maximize effectiveness of lead generation campaigns

How to maximize effectiveness of lead generation campaigns. We are often asked what would you recommend us to do with our website to improve its conversion. Not all sites are the same, but the process for creating well-performing page that delivers leads can be similar no matter your industry. When your organization relies extensively on more »

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Work life balance infographic design

Work life balance Infographic design for NEA Members Benefits  

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Kids charity website design and marketing

Website design for kids charity We designed new website for Car Donation for Kids service – Carsgofar.org. The website is for Neshama Foundation,  a non-profit organization focused on funding different programs for kids. Website design for this kids charity involved initial content design, creative development, search engine optimization and ongoing maintenance and updates. Website is more »

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Conference Branding

LightMix developed  conference branding and series of marketing and promotional products for NICE Actimize. Following parent company event branding guidelines we developed consistent branding theme and desgined electronic and print products. Marketing materials included website, emails, signs, PowerPoint presentations, badges,  maps, books, postcards, infographics and other specialty products. If your organization is interested in developing conference more »

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LightMix client, eBeauty.com, lights up Times Square Pink

LightMix client, EBeauty.com, a non-profit organization which supports women undergoing cancer treatment, lights up Times Square  pink for National Breast Cancer Awareness Month. We are proud to be part of this effort and grateful for the opportunity to provide EBeauty with creative support for the Times Square signs and displays and EBeauty website and identity. more »

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Event branding design

Event Branding Design for NICE Actimize Global Client Forum LightMix designed annual client forum for New York based financial services firm. Event branding and design included development of new style, creation of primary and secondary brands for three world forum locations –  New York, Paris, Hong Kong, signage design, event website design, postcards, ID tags, more »

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LightMix receives Best-in-Class IMA award for nonprofit website design

Award winning nonprofit website design for Rural Data Portal project. VIENNA, VA — LightMix Design Studio, a full-service web design and graphic design firm serving customers in technology, nonprofit, financial, healthcare, legal fields worldwide, today announced that it has been awarded Best in Class by the Interactive Media Awards™ for its work on nonprofit website for more »

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B2B rebranding – guest lecture at University of Maryland MBA

B2B Rebranding and Marketing B2B organization LightMix founding partner and designer Alex Gordiyenko, was invited to provide a guest lecture to MBA at the Robert H. Smith School of Business at the University of Maryland this week. The course, “Business to Business Marketing,” features an experiential learning environment leveraging outside speakers from her client base and more »

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Celebrating 15 Years of Business Excellence

15 Years of Success This winter LightMix celebrates 15 years in business. In what seems like a century in web terms, we thrived and perfected our approach, developed many long term relationships with great organizations and have excellent staff to handle any type of project. Over 15 years LightMix evolved into one of the leading more »

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Problems outsourcing SEO offshore

Is relying on SEO offshore consultant a good idea? Think again. We all see lucrative pricing and constant bombardment of spammy offshore SEO offers. No decent SEO company will resort to spamming customers. Despite the obvious too-good-to-be-true proposals, many still consider them part of their SEO strategy. In reality, outsourcing SEO offshore is a dangerous endeavor more »

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Not provided Google Analytics – how to extract the data

Extracting and interpreting the data from “not provided” keywords New rise of “not provided” is causing a lot of headaches for many marketers and website owners. This article describes a simple and effective method of how to dissect Analytics data and get to the bottom of the “not provided”information. Initial data for those not familiar more »

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Marketing eBook design, developing effective eBooks improves lead generation

Developing effective marketing eBooks boosts lead generation and conversion. (Recent examples of our eBook design) Many organizations fail to recognize effectiveness of well-designed marketing eBooks. Over past 10 years concept of eBooks evolved from something people read on their kindle to important asset targeting lead generation with fast bits of critical data and call to more »

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Content Management System Comparison

Content Management Systems Comparison Tips Content management system comparison is a very important task, often misguided by not fully understanding production cycle, hidden long term costs and other factors. Usual choice before development team and a client is selecting open source and customizing it vs custom CMS application. Custom CMS applications are proprietary and tie more »

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Avoiding costly print production and graphic design mistakes

Common mistakes in print and production process. Many designers with web design expertise are inexperienced in print production and lack understanding print process to design consistent visual system which includes web and print products. One of common mistakes is in hiring one firm to design branding and identity, while retaining another for website and third more »

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Why crowdsourcing design work is a bad idea

Why crowdsourcing design is a very bad idea for any organization. Saving a dollar is great. But when it comes to saving on professional service, saving cost on retaining freelance CPA, freelance doctor, or freelance attorney would look silly to most. In the past years a growing number of crowdsourcing sites and sites that promote more »

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When it is time to refresh brand identity

When it is time to refresh your brand identity. Many corporate brands require redesign due to many reasons including change of direction, name change, time in business, product changes and administrative reasons. Deciding when to change existing brand identity and when to venture into redesign is important. Quite often marketing team develops elaborate transition strategy more »

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Improving your landing page conversion rate

How to improve your landing page conversion rates. Out of ten landing pages, nine will have poor conversion rate on average. Finding the best performing combination takes substantial amount of effort and investment. One of key elements lost during the process is time, leading to loss of sales. Analysis of the performance based on limited more »

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Top ten reasons to invest into website redesign

Top ten reasons why your organization will benefit from redesign of your website. If you are considering upgrading a website, you may be challenged by time it will take, cost, commitment, right personnel, disruption of current business. Why fix it if it ain’t broken? Over past three to five years, if your website hasn’t been more »

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Content development strategy and ideas

Content development strategy, tips and ideas. Ongoing changes in search engine algorithms made old strategies obsolete and relevant and engaging content becomes crucial in improving SEO for any business. Development of quality and sticky content making your organization a valuable resource of industry-specific information is a great strategy to gain more credibility with users and more »

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Top branding and identity challenges

Branding is far wider then business identity and involves actual user experience of your organization brand, products, services, personnel, support etc. When user experience is taken into account, branding and marketing strategy will help develop business. What are top branding challenges organizations face today? Catching up with technology Many organizations continue allocating smaller share to more »

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Importance of color and shape, from designers point of view

One of the most difficult and easiest at times decisions that designer has to resolve is usage of color and selection of shape of an object when doing website design and graphic design. Different colors and shapes mean different things, help or distract user from understanding subject of an article, promotion, brand or whole website. more »

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Email newsletter templates and email newsletter design

Email newsletter design tips One of primary methods of outbound marketing is email campaign. When designed, written and structured correctly, email promotion will produce very good return on investment. It is important to understand what key factors should be considered when planning and implementing effective email campaign. Develop email marketing plan This means you need more »

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Evaluate website for invisible problems which can affect performance

Evaluate your website performance. Avoid falling a victim to invisible threats. There are many problems hidden form inexperienced view, which can cause long-term pain for the website and their owners. Think of it as a patient, with an unknown illness, and only way to find out is when it is too late and it is more »

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Building stronger brand by building trust

Build stronger brand and get more leads by building trust with prospects. One of the most common problems of marketing new or even established services or products is in making incorrect assessment and assuming that customer can trust you. Trust, by itself, is nothing other then branding asset, which is acquired over long period of more »

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Optimize your lead generation pages following these three strategies

Optimize your landing pages on your website following these three simple strategies. We designed hundreds of different successful landing pages and often hired to create full campaigns or optimize existing landing pages and all customers struggle with the same issues when it comes to how to better present their offering to the end customer. It’s more »

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