The World Bank Group General Services Department contracted LightMix to redesign department's logo and create concept designs and HTML prototypes for General Services Department site, Greening Initiative site, Country Office Support site, and MyGSD site for department employees as well as develop MyGSD training database.


The new identity should have been designed taking into account previous logo design and existing brand of The World Bank. The design the Intranet included main site and series of sub-sites for business branches of the Department.


LightMix delivered sucessful solution in which the new brand was effectively based on the elements of both, the old GSD logo and the main World Bank's brand. In the same time, the new identity more appropriately reflected dynamic operations of the Department. The web site and user interfaces were also designed with conistent visual approach and informative layout.

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