Identity and Branding Design

Effective identity design is one of the most critical steps toward establishing consistent and successful communication strategy. LightMix has accumulated extensive experience in most areas relating to Branding and Identity Design and we have successfully developed logo and identity systems for various organizations including federal Government, nonprofit, and commercial customers.

After thorough research, we will deliver unique and original deign that will help you better position your organization and lead to better brand awareness and recognition.

Our Branding and Identity Design services include:

• Logo/Identity Design
• Style Guide Development
• Basic and Extended Identity Package Design
• Branding Application Samples
• Web Site Design
• Print/Collateral Materials Design
• Multimedia solutions

Logo design

Logo design is the most important task in establishing strong brand identity. This is why every dollar spent on research, alternative options and treatments will pay off many times over. Nothing is worse then spending a lot of effort in development of other materials when brand is not distinctive, badly executed or simply not representing the company's business. In order to avoid a costly redesign of communication materials and delays of business milestones, organizations should consider logo design as first and most important creative task after establishing a business.

Doing it the right way from start means performing enough research, testing and finding the most optimal solution without rushing to save a dime. In the process of logo design LightMix carefully reviews company’s business, history, and competition. We believe that the successful, long term brand strategy is always based on the identity that is unique and flexible. We try to find a common vision with clients by discussing and testing alternative approaches in the design. Our goal is to create new brand identity that is memorable and usable. After over hundreds of successful logo designs, we feel comfortable to provide guarantee that our design will match or exceed any quality standards.

Creative Process

Research
During initial meetings we discuss brand recognition and existing brand usage. We study our client’s business process and try to fully understand their marketing goals, business objectives and audience. Our design team reviews competition and similar organizations' brands. Together with our customers, we identify the most logical direction for theme and style, eliminate undesired combinations of fonts, colors, shapes and proceed with concept design. In order to collect the most information prior to the work, we also ask clients to provide us with initial information by filling out logo design questionnaire.

Concept design
We conduct concept design sessions with participation of all our designers. Initial set of design options is generated by the team and presented to the customer for reviews and feedback. We work closely with our clients to provide with unlimited additional design options if required, and go through unlimited design reviews to reach the best result.

Production and Delivery
When layout is approved, we produce logo files in various formats, orientations and colors. We prepare print and screen versions, formulate logo usage rules, identify compatible typefaces and complimentary colors. The files are delivered electronically to the client in print-ready formats and include basic or detailed style guide describing correct identity uses.

Click here to view our logo design gallery