Print booklet and manual design for National Association for State Community Services

LightMix designed multi-page booklet brochures for Weatherization Assistance Program for NASCS. LightMix created layout and produced consistent design of two publications. Graphic design for Washington DC-based non-profit organization features informational yet effective and friendly layout, consistent with organization’s branding and marketing strategy.

LightMix offers wide range of print design and graphic design services for customers in Metro DC area, Northern Virginia, Maryland and customers around the US and worldwide. Our specialization is in multipage periodicals, booklets, brochures and books.

Considering hiring a print or graphic designer for your organization? Contact us to receive a proposal for your print project.

A quick guide to create effective trifold brochure – part 1

When creating a trifold brochure it is important to decide on several items. Consider purpose, audience and content.

Usually, a company or an organization decide to print trifold brochures to start marketing campaign, target specific event, group or promote specific product. Engaging customers online is complemented by professionally put together marketing material delivers stronger message and builds trust between a buyer and a seller. Trifold brochures traditionally became most commonly used and perhaps most effective method of print promotion.

Deciding what brochure will explain to audience and what basic information it will provide will determine approach to design. Always start a brochure with content. While not all of us are able to put together professionally written paragraphs of copy, planning effective can and must be done.
Engaging a copywriter is a good idea if developing content is challenging. In the end, try realistically break down content by panels thinking what will go on the front cover, inside spread, inner flap and reverse side. Putting too much information will lead to very text heavy brochure that no one will want to read through. Too little copy on the other hand, may not be enough to deliver message. Always strive for balanced approach, develop primary messaging, support it with strong and informational statements, use bullet points and clear call to action content. Trifold brochure does not have to be overly specific, it should engage client to make them want learn more.

Design of the brochure starts with analysis of the content by a designer and selecting appropriate design approach, photography, illustrations that may improve and strengthen the message. Design process will likely involve multiple reviews going through options and changes in the end delivering trifold front and back side ready for print.

High resolution print files can be sent to any printer in the world, and two primary methods of print must be considered. Traditionally, offset printing was only method of professional printing. Minimum orders of 250 or 500 were required costing at a minimum $200 $300 or more. Recently digital printing became popular and allows for small runs and fraction of the cost. Main disadvantage of digital printing is sharpness and fidelity of print itself. Line quality and sharpness of small elements may vary depending on the design. Still, many customers find this method sufficient and do not pay attention to minor details. We always mention this, but let our customers decide which method they want use.

Selecting paper also important step in developing good trifold as very thin paper may mean cheap and untrustworthy feel, while very heavy stock may be too thick for mailing. Paper finish also plays important role. Dull coat finish often used as solution that produces accurate colors as well as provides finished polished feel. Matte is often used for printing with few colors, full color print with glossy finish often appropriate for certain industries such as hospitality, where consumers come in touch with brochures. Business clients look for maximum professional presentation and often choose paper that feels serious, produces color well and doesn’t leave fingermarks.

If your organization is interested in designing effective trifold brochures, contact LightMix. We designed many, many brochures for clients in different industries.

The Super Stock System is a well laid-out financial investment newsletter. LightMix designed identity, website and back-office application to handle all member registration details and activities. Financial advisory website features intuitive layout, consistent and action focused screens with good usability. Investment advisory services websites often struggle maintaining level of consistency in the design approach. In this project we developed effective and clear registration process making it easy for the customer to sign up to receive service updates.

To view website click here

LightMix designed a subscription website for Virginia book rental service, BooksFree. The website serves as customer storefront attracting users to register and rent books via mail in delivery at significant discount compared to online book rentals. A customer-friendly interface, clear registration pages and subscription process make website usable, consumer-friendly and efficient.

check out BooksFree website here

Making financial websites beautiful. Again.

We have come a full circle it seems. Over past years trends in web usability required many designers adopt purely utilitarian approach to the design of the websites. Latest trends though indicate that traditional utilitarian sites may have some competition.

Here comes next wave of beautiful financial web sites. What was once abandoned now is back.

Beautifully designed small investment newsletter website for Chaplain Media.

Care agency website design

LightMix designed a website for Massachusetts-based full service care management agency. We developed new branding, identity, helped to visualize complex relationship network and design a user friendly interactive website. Website targets multiple audiences including patient, family, professional caregivers, volunteers, hospitals, care facilities, physicians and community organizations.

Social Performance, Analytics, Dashboard design.

Reporting, performance analytics are becoming critical aspects for large and small businesses. How effective is your organization in measuring impact of social media on your brand, operations and performance? LightMix designed corporate website, identity and user interface for growing social media and business intelligence company, newBrandAnalytics. Innovative suite of tools by nBA targets several key industries and delivers impressive performance analytics. Top corporate customers recognize nBA as best in the industry. LightMix provides user inferface design for social perforamnce platform, corporate website and reporting.

http://www.newbrandanalytics.com

Corporate website design with custom Opencart website design integration -  Cerberus FTP

LightMix designed marketing website for popular FTP software company and integrated customized opencart ecommerce shopping cart. Opencart is a popular open-source ecommerce platform used by thousands of merchants and allows good level of customization and flexibility. We integrated consistent website design theme into Opencart theme and created consistent, non-disruptive user experience shopping for professional level FTP application. Marketing website design includes effective visual layout, strong call-to-action content and lead-generation oriented architecture.

View our design portfolio and contact us to receive free no-bligation proposal for your project!

LightMix redesigned a website for New Zealand-based managed futures and automated futures trading systems company -  Strategic Capital Management. We add to our financial website design portfolio this new project with effective call to action and lead-generation design and layout, targeting active investors in Asia and Pacific region. Website features detailed information on systems, performance statistics and lead generation pages.

Are you interested in creating an effective lead generation website for your financial product? Please view portfolio of our best work and contact us for a free no obligation proposal.

Options trading strategies educator, Paul Forchione’s new website, the Ace Program, is launched.

LightMix created new marketing website for well-known options educator and strategist, Paul Forchione. New site presents variety of edicational and training material including CDs, webinars, books, reports for new and experienced traders. A Weekly Options Report is a key product offering insight into how to take advantage of various options strategies in futures, commodities and index markets. LightMix focused on creating effective layout for optimal lead generation and consistent call to action content.

Click here to visit The Ace Program website.