Website Design

Maximize effectiveness of lead generation campaigns

How to maximize effectiveness of lead generation campaigns. We are often asked what would you recommend us to do with our website to improve its conversion. Not all sites are the same, but the process for creating well-performing page that delivers leads can be similar no matter your industry. When your organization relies extensively on more »


Conference Branding

LightMix developed  conference branding and series of marketing and promotional products for NICE Actimize. Following parent company event branding guidelines we developed consistent branding theme and desgined electronic and print products. Marketing materials included website, emails, signs, PowerPoint presentations, badges,  maps, books, postcards, infographics and other specialty products. If your organization is interested in developing conference more »


LightMix receives Best-in-Class IMA award for nonprofit website design

Award winning nonprofit website design for Rural Data Portal project. VIENNA, VA — LightMix Design Studio, a full-service web design and graphic design firm serving customers in technology, nonprofit, financial, healthcare, legal fields worldwide, today announced that it has been awarded Best in Class by the Interactive Media Awards™ for its work on nonprofit website for more »


Celebrating 15 Years of Business Excellence

15 Years of Success This winter LightMix celebrates 15 years in business. In what seems like a century in web terms, we thrived and perfected our approach, developed many long term relationships with great organizations and have excellent staff to handle any type of project. Over 15 years LightMix evolved into one of the leading more »


Problems outsourcing SEO offshore

Is relying on SEO offshore consultant a good idea? Think again. We all see lucrative pricing and constant bombardment of spammy offshore SEO offers. No decent SEO company will resort to spamming customers. Despite the obvious too-good-to-be-true proposals, many still consider them part of their SEO strategy. In reality, outsourcing SEO offshore is a dangerous endeavor more »


Not provided Google Analytics – how to extract the data

Extracting and interpreting the data from “not provided” keywords New rise of “not provided” is causing a lot of headaches for many marketers and website owners. This article describes a simple and effective method of how to dissect Analytics data and get to the bottom of the “not provided”information. Initial data for those not familiar more »


Marketing eBook design, developing effective eBooks improves lead generation

Developing effective marketing eBooks boosts lead generation and conversion. (Recent examples of our eBook design) Many organizations fail to recognize effectiveness of well-designed marketing eBooks. Over past 10 years concept of eBooks evolved from something people read on their kindle to important asset targeting lead generation with fast bits of critical data and call to more »


Content Management System Comparison

Content Management Systems Comparison Tips Content management system comparison is a very important task, often misguided by not fully understanding production cycle, hidden long term costs and other factors. Usual choice before development team and a client is selecting open source and customizing it vs custom CMS application. Custom CMS applications are proprietary and tie more »


Email newsletter templates and email newsletter design

Email newsletter design tips One of primary methods of outbound marketing is email campaign. When designed, written and structured correctly, email promotion will produce very good return on investment. It is important to understand what key factors should be considered when planning and implementing effective email campaign. Develop email marketing plan This means you need more »


Importance of developing effective lead generation strategy for your business

At a current rate, any market gets to saturation with a year or two. Ongoing marketing strategy and one that is heavily based on online lead generation is the key. We notice how many of our customers engage in small, medium or very extensive online promotional campaigns and one characteristic is common to all. In more »


Forex tools for your website, free FX content, free FX data

Are you looking for free FX content providers? We continue our collection of free resources for website owners in the financial service industry and today focus on various resources that offer free forex markets data and tools. We noticed that all or most top FX clearing firms are starting to provide free content as a more »


Website design checklist – planning a website, logo, marketing campaign and more

We will not try to reinvent the wheel here. Creating a good checklist for designing a website has two sides. On one end, website design checklist is good thing. We see that many clients come completely disorganized and want to see end product without realizing that they have no content, no marketing plan, no offer, more »


Discount web design – professional creative web, services at a discount

Is it a good idea to negotiate price for creative services such as website design or professional products?  What can work in the market while buying tomatoes doesn’t work in the professional services fields. By bringing the cost down, clients eventually devalue services and bring quality of work and workmanship down. Even during the recession, more »


Washington dc web design companies

Washington DC web design firms are divided into following categories Firms that work for Federal government and their contractors These companies have ongoing accounts sustaining their operations and expand adding additional resources depending on the contracts. Firms in this category generally are not interested in working with smaller clients and they are all on GSA more »


Creative Services Washington DC, Virginia, Maryland

Creative services or design consulting firm in Washington DC, Virginia or Maryland There are many choices in this area and many companies offer different sets of skills. Non-profit organizations tend to go with firms that have experience designing associations websites while technology companies look for hands-on design and development expertise. There are many hidden values more »


Website design pricing – prices for web design services

Name: Last Name: Company: Email: Project: WebsiteIdentityInterfaceMultimediaPrintIA / UX / UEConsultingProgramming Comments: Does your organization struggle in determining where to go to get pricing and an estimate for website design project? The information below will help to understand types of providers. There are 5 levels of pricing for website design services. Typically services offered by more »


Creative Design Services

Top 10 recommendations for best results from your creative design services provider and online marketing Hire only professional company to execute creative design services for your organization. �Find industry-specific marketing firm for marketing only, do not go with design services from marketing firms. Avoid low cost service providers. Creative design means iterative design approach. Low more »


Don’t use template websites.

Why not to use template websites The reason is simple, templates are too generic and have less value then custom made design specific to your company goals and subject matter. Template web sites are designed to be sold to you and not to your customers, and many business owners get into the trap thinking that more »


Email newsletter design, email marketing design, creating effective email marketing campaigns

One of the most popular methods to advertise is via email marketing. For many years email list rental and email option marketing has been a driving force behind many successful businesses. How to create an effective email marketing campaign is often a difficult question. We want to share our experience on how to correctly approach more »


Top mistakes when starting your trading advisory web site

This article is dedicated to revealing top mistakes made by traders when they decide to start their own business. It is becoming more and more popular to have your own trading advisory site. Traders start side business and some start derive additional income from advisory operations. Yet due to the fact that in many cases more »


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Washington DC website design company