A quick guide to create effective trifold brochure – part 1
When creating a trifold brochure it is important to decide on several items. Consider purpose, audience and content.
Usually, a company or an organization decide to print trifold brochures to start marketing campaign, target specific event, group or promote specific product. Engaging customers online is complemented by professionally put together marketing material delivers stronger message and builds trust between a buyer and a seller. Trifold brochures traditionally became most commonly used and perhaps most effective method of print promotion.
Deciding what brochure will explain to audience and what basic information it will provide will determine approach to design. Always start a brochure with content. While not all of us are able to put together professionally written paragraphs of copy, planning effective can and must be done.
Engaging a copywriter is a good idea if developing content is challenging. In the end, try realistically break down content by panels thinking what will go on the front cover, inside spread, inner flap and reverse side. Putting too much information will lead to very text heavy brochure that no one will want to read through. Too little copy on the other hand, may not be enough to deliver message. Always strive for balanced approach, develop primary messaging, support it with strong and informational statements, use bullet points and clear call to action content. Trifold brochure does not have to be overly specific, it should engage client to make them want learn more.
Design of the brochure starts with analysis of the content by a designer and selecting appropriate design approach, photography, illustrations that may improve and strengthen the message. Design process will likely involve multiple reviews going through options and changes in the end delivering trifold front and back side ready for print.
High resolution print files can be sent to any printer in the world, and two primary methods of print must be considered. Traditionally, offset printing was only method of professional printing. Minimum orders of 250 or 500 were required costing at a minimum $200 $300 or more. Recently digital printing became popular and allows for small runs and fraction of the cost. Main disadvantage of digital printing is sharpness and fidelity of print itself. Line quality and sharpness of small elements may vary depending on the design. Still, many customers find this method sufficient and do not pay attention to minor details. We always mention this, but let our customers decide which method they want use.
Selecting paper also important step in developing good trifold as very thin paper may mean cheap and untrustworthy feel, while very heavy stock may be too thick for mailing. Paper finish also plays important role. Dull coat finish often used as solution that produces accurate colors as well as provides finished polished feel. Matte is often used for printing with few colors, full color print with glossy finish often appropriate for certain industries such as hospitality, where consumers come in touch with brochures. Business clients look for maximum professional presentation and often choose paper that feels serious, produces color well and doesn’t leave fingermarks.
If your organization is interested in designing effective trifold brochures, contact LightMix. We designed many, many brochures for clients in different industries.