Everyone is aware of recent popularity and necessity of social media marketing. There are many ways how a marketing professional can approach social media. Ability to customize approach and change direction depending on the trends is most critical and valuable asset in promoting a website especially after it is redesigned.
Marketing website on popular networks comes down to populating your content with keywords targeted to the right audience and selecting appropriate language, keywords and conversion mechanism that enables you bring customers to the website and converts them into leads and later in clients.
Tweeting about subjects related to your prospects search items will make your posts and tweets appear in search results in various systems like tweetdeck and others. API access to twitter and other social media networks enables rapid development of applications and integration mechanisms that take content from the networks into many other places thus spreading reach of relevant posts. Post often and on important subjects.