Will we see exceptionally bold advertising similar to ones used in other countries in the financial services industry? Take a look at this post by The Financial Brand about Virgin Money. Ads are filled with provocative, seductive, direct and often obnoxious messaging all targeted to stand out from the rest of the sector. You are certainly guaranteed not to see many of these in the US.

http://thefinancialbrand.com/2009/11/09/branson-launches-virgin-bank/

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