Tracking top brands

March 20, 2009

A great resource to track awareness and popularity of top 1000 brands for 2008 is available for free at corebrand.com, http://tinyurl.com/d3sreh and interesting analysis at http://tinyurl.com/cfhs8a

Top position for 2008 are Coke, J&J and Harley.

In time of recession, brands that suggest value win. Let the combat of the fittest begin!

Starbucks CEO is trying to explain that they products are not expensive luxury that can be avoided to save money, but try various marketing approaches and different product configurations to realign product offering to fit into ever more competitive space. A huge drop is company earnings and obvious competition by MCD and others pose obvious rivals. McDonald’s is on the roll, opening new stores in Asia and surviving the downturn better then many others. McDonald’s creative marketing pays off, Take a look at the latest approach to marketing: http://tinyurl.com/cbmwo5