Fiserv updates corporate identity and visual style

A financal services IT provider, Fiserv, updated corporate identity and branding identity.

fiserv

http://tinyurl.com/ctotb9

Note introduction of more aggressive organe color in contrast to previous safe corporate blue.  It is interesting that with time, it seems, corporate clients are becoming more aware of public expanding tolerance for color and old stereotypes of typical color associations may no longer be true. We will be tracking any color use changes with  other corporations in the financial services, investments and IT fields.




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